In many cases, the reason we don’t perform at the level we want is that we underestimate the importance of learning and training. And I’m not just talking about formal classroom training or seminars, which of course have value. Learning can take many forms: it can be informal, experimental, it can happen while we’re working with clients, or even during conversations with colleagues and mentors. All of this contributes to continuous improvement and is essential for achieving optimal performance.
If we look at top performers in other fields—elite athletes, musicians, surgeons—we see that their training never stops. They dedicate a large portion of their time to practice because they understand that performance improves through constant training. In the sales world, however, it’s common to think of training as a luxury we can’t afford. But the truth is, training is a differentiator that can make us more efficient and effective.
Learning isn’t just about attending formal courses—it’s about always being open to new ideas, listening and learning from mistakes, putting into practice what we learn experimentally, and knowing how to give and receive constructive feedback. Constant curiosity, the desire to improve, and the willingness to change and adapt are essential elements that make all the difference.
The question is: what are a couple of days of training—formal or informal—if those two days give you tools and resources that will help you be more efficient and effective in your daily work?
At mb&l Consultores, we know that training and learning continue far beyond the classroom. Through our methodologies and programs, we help sales professionals integrate this continuous learning into their day-to-day work, so they not only improve their skills but also increase their ability to achieve better commercial results.
If you feel you can do more—if you believe your performance can improve—this is the time to invest in your professional growth. I invite you to explore our solutions and resources at www.mbyl.net.
