Resources

Over the years working with consultative sellers, I have noticed that many are afraid of CRM. It’s not due to...

The person who opened the first padel court in Argentina became a millionaire; the last one will barely recover their...

I’ve often heard B2B salespeople say things like, “I can’t take a two-day training because if I do, I won’t...

In the world of B2B consultative selling, pricing discussions tend to emerge sooner or later. Sometimes, after a solid, well-structured...

A few years ago, during a meeting with the CEO of a cybersecurity company —a client of ours at the...

For some time now, generative artificial intelligence has stopped being a technical curiosity and become an everyday tool.